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Bloom naît en tant que carrelage à effet ciment neutre et intemporel, que l'on a voulu doté d'une personnalité, en particulier, grâce à ses reliefs. Aussi bien Keen que Lumen se caractérisent par des surfaces qui invitent à expérimenter à travers le sens du toucher, qui nous permet de percevoir tout le travail de textures. Un jeu de lumières et d'ombres sur les pièces qui offre à Bloom une personnalité à part entière. 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